POTTSTOWN — While the economic recession has forced some eateries to hike up their prices, Fine Fixin’s Deli choose to do something a little different to face down the recession. Instead, they cut the price of their trademark hoagie down to $4.

“We offered the $4 Hoagie to help our customers during these tough times,” said owner John Lettiere who manages the shop with wife Ellen.

The Lettieres opened the deli — located at 16 S. Keim — four years ago because Ellen likes to cook, and it was a dream they had always wanted to pursue together.

And just because the hoagie is now a bargain, doesn’t mean Fine Fixin’s got cheap on their fixin’s. In fact, they are just as locally renowned for the quality and freshness of their ingredients as they are their bargain hoagie. They use Corropolese Bakery rolls - fresh as can be from Limerick, Boar’s Head Meats, and their soups and salads are homemade.

The menu is packed mostly with standard deli-sandwich fair, but certainly isn’t limited to it. Platters, finger-smacking wings, gourmet pizzas, breakfast sandwiches and a number of sides such as their homemade boardwalk-style French fries and onion rings help round out the menu. They also sell a limited selection of grocery items for added customer convenience.

Hoagies are made to order with lettuce, tomatoes, onions and a choice of American, Provolone, or Swiss cheese. Regular additions like salt, pepper, oil, vinegar and oregano are available upon request. Choices for the $4 hoagies include ham, italian, tuna salad, three cheese, or vegetarian. Turkey ($5.50), Chicken Salad ($6) and Roast Beef ($6) hoagies are also available.

Cheese steaks, clubs, burgers and wraps round out the rest of the menu, as well as a number of cold and grilled sandwiches, such as grilled cheese & bacon, the tuna melt, and the Haddock sandwiche. Other speciality sandwiches include a meatball parmagiana, as well as ruebens and grinders.

Inside seating is available, and they also deliver to all businesses and homes in the Pottstown area. Party trays, catering service, as well as hoagie & pizza fundraisers are available upon request.

And why stop there? The Lettieres are also fixin’ to soon open a second eatery on High and Franklin streets, called Scoopsters, which will feature 18 flavors of ice cream, eight flavors of true Philly-style water ice, gourmet hot dogs, and of course, the $4 hoagie. Take that, recession.

Fine Fixin’s is located at 16 S. Keim Street, Pottstown and is open seven days a week for dine in, take out, and delivery. Hours are: Monday - Friday 10 a.m. - 7 p.m., Saturday 10 a.m. - 5 p.m., and Sunday 10 a.m. - 2 p.m. Call 610-323-0180.